【Abstract】According to the principle of the Triple Bottom Line， the enterprises not only need to fulfill the economic responsibility， but also need to fulfill the environmental responsibility and social responsibility. The article discusses the significant role played by the Triple Bottom Line （TBL） strategy and the execution of sustainability in achieving success by business enterprises.
【Key words】sustainability； Triple Bottom Line； social responsibility； environmental responsibility； economic responsibility
Sustainability has been an often mentioned goal of businesses in the past decade， yet measuring the degree to which an organization is being sustainable or pursuing sustainable growth can be difficult. In traditional business accounting and common usage， the “bottom line” refers to either the “profit” or “loss”， which is usually recorded at the very bottom line on a statement of revenue and expenses. Over the last 50 years， environmentalists and social justice advocates have struggled to bring a broader definition of bottom line into public consciousness by introducing full cost accounting. Whereas traditional financial models are based primarily on profit， Triple Bottom Line is a set of ideas that balances profit with positive social conditions and the preservation of the environment. Many organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value.
Concept of Triple Bottom Line
The triple bottom line （TBL or 3BL） is a phrase credited to John Elkington，， author and founder of the consultancy firm Sustainability. He developed the term in 1994， and it became more widely known in 1998 with his popular book Cannibals with Forks： the Triple Bottom Line of 21st Century Business. Basically， the term expresses a way to measure companies by more than their ability to be profitable. Instead it measures performance of a company be evaluating its social， environmental and economic success. It encourages companies to not just endeavor to make money but also to be concerned about what kind of position they hold in the world， and what kind of environmental stewards they become. This differs from traditional reporting frameworks as it includes ecological （or environmental） and social measures that can be difficult to assign appropriate means of measurement. The TBL dimensions are also commonly called the three Ps： people， planet and profits. It stands for：
